The search engine

PageRank

Google uses an algorithm called PageRank to rank web pages that match a given search string. The PageRank algorithm computes a recursive figure of merit for web pages, based on the weighted sum of the PageRanks of the pages linking to them. The PageRank thus derives from human-generated links, and correlates well with human concepts of importance. Previous keyword-based methods of ranking search results, used by many search engines that were once more popular than Google, would rank pages by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page. In addition to PageRank, Google also uses other secret criteria for determining the ranking of pages on result lists.

The search engine

PageRank

Google uses an algorithm called PageRank to rank web pages that match a given search string. The PageRank algorithm computes a recursive figure of merit for web pages, based on the weighted sum of the PageRanks of the pages linking to them. The PageRank thus derives from human-generated links, and correlates well with human concepts of importance. Previous keyword-based methods of ranking search results, used by many search engines that were once more popular than Google, would rank pages by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page. In addition to PageRank, Google also uses other secret criteria for determining the ranking of pages on result lists.

Google optimization

Since Google is the most popular search engine, many webmasters have become eager to influence their website's Google rankings. An industry of consultants has arisen to help websites raise their rankings on Google and on other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings.

As Google's algorithms and results have gained the trust of web users, commercial websites will profit from subverting these results by artificially inflating their rankings. Some search engine optimization firms have attempted to inflate specific Google rankings by various artifices, and thereby draw more searchers to their client's sites. One of Google's main challenges has been to weaken some of these attempts by reducing the ranking of sites known to use them.

The Google webmaster guidelines were published for website owners who would like to raise their rankings when using legitimate optimization consultants.

What is the Google Algorithm?

What is the Google AlgorithmAn algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Although the specifics of the algorithm are not released at all, Google patented the basics of their algorithm, which makes it easily accessible to the public. If you would like to view the patent in all its splendor, simply search in whatever search engine you would like for the phrase "Google Patent."

This is a general overview of the general things this algorithm searches for, written in plain English for the average webmaster. This guide will go over some of the things Google's spiders are looking for, and how to utilize this knowledge in order to boost your rankings on the Google search engine. Keep in mind that while this guide is written specifically for staying on Google's good side in regards to placement in their search engine, the same tactics are definitely portable to the other major search engines such as Yahoo and MSN. Although Google's algorithm is extremely complex compared to those of Yahoo and MSN many of the same strategies still apply.

Free Website Traffic Tips

This section will provide information on how to bring more traffic to your website. Many of the methods mentioned below are free and will cost you nothing but time.

Just remember that the key to building repeat traffic is to create a website that is useful, unique and full of good content.

Why Won't Google Rank My Site?
A discussion on how to get Google to love your site.

Advertise Your Site on 2CreateAWebSite.com
If you cater to Webmasters or soon-to-be Webmasters, then this is a great place to get noticed. This site receives between 200,000 and 300,000 page views per month and can bring you a lot of traffic.

How to Get Listed in Google, MSN and More
Learn how to list your site with Google and other popular search engines online. Search engine advertising is one of the best ways to bring in free, targeted traffic.

Are You Making Google Mad?
A confidential Google report leaked and shows that the most popular search engine is really cracking down on worthless websites. Is your site on Google's hit list?

Get Listed in Yahoo's Directory & More
Find out how to list your site with Yahoo and other popular Internet directories.

Why I Stopped My Link Exchange Program
Traditional link swaps are dead and ineffective. Find out how to get the most out of a link exchange.

Why I Like Yahoo's Pay Per Click Program
Many webmasters don't want to even think of paying for traffic, but as top search engine rankings get harder to come by, people are now turning to the pay per click model.

Create a Blog to Build Traffic to Your Website
Learn how creating a blog can drive more search engine traffic to your site.

How to Create RSS Feeds
RSS feeds are a great way of letting your audience keep up with the updates on your site. Find out how to setup your own site feeds.

Search Engine Submit SCAMS
Learn about the various search engine submittal scams that lurk around the web. Be careful of these companies because they'll rob you blind. Get back at them by educating yourself on how to effectively submit your website.

Free Link Exchange Program
Exchanging links with relevant sites is becoming the most effective way to increase your traffic. Be sure to read this article!

Using an Email Autoresponder - Free Trial
Learn how to effectively follow up with potential and existing customers. If used properly, you can increase sales dramatically.

Viral Marketing Strategies
Discover ways to get traffic from various viral marketing techniques. Many of them are free!

Free Hits From Traffic Swarm
Learn how to generate free traffic to your site by using this MLM traffic generation program. Traffic Swarm is not ideal for all sites, but may be beneficial for some.

search engine optimization -
Small business consulting firm that works with owners to improve and grow their company. Offers a full range of services including internet marketing, web based technologies

Why search engine optimization?

	Major search engines command over 400 million searches everyday,day after day. Search engine optimization helps you get this piece of the pie, which you might be losing otherwise to your competition
	Search engine optimization offers amuch better return on investment compared to banner campaigns or pay per click campaigns
	Search engine optimization is a long term and permanent answer to your traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time

What is search engine optimization?

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has.
Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.
Our SEO experts can analyse your web site and draw up a plan for enhancement of your natural search results. We can then either action this plan on your behalf, or help you web team to implement the necessary changes.